I just got off the phone with my Dutch friends at CDFreaks over in Holland and heard their take on day 1 of CeBIT. A bit of a surprise I have to say, I expected the HD/Blu-Ray battle to dominate. Here is what they reported.
We saw BENQ advertising by walking around in purple suits, beautiful girls showed their curves and suited men shouted. Everybody was at the opening of CeBIT 2008 in Hannover. Many tried to explain what they were standing for, others did their best by staying silent. Being green was the most important, but every company consumed electricity, like some visitors consumed alcohol.
CeBIT’s 2008 started with yesterday’s politics. German and French politicians showed their smile and journalists started with flashing their cameras. The high-definition format war wasn’t important anymore, everybody knew the winner. A spokesman from Sony NEC Optiarc said Blu-ray needed time. The bad feeling that many have around the brand isn’t true… It all has to do with Blu-ray’s age. What’s your opinion? How can a three year long war not make a brand mature? HD DVD couldn’t be found anywhere in the public area, but ‘unknown’ sources saw Toshiba’s players being dusty in the business area. This means that some people from the brand tried to get the product in, and others knew the end was there.
Asus added new titles to their already successful portfolio. The 12-inch Asus Lamborghini VX3 was showed to us with the real car standing behind it. Two girls made the image complete. An 11-inch subnotebook was finished with luxurious leather and showed the company’s strive for perfection. But, how about storage? SanDisk told that some phone companies were going to use their SDHC cards after January’s sampling. The company was planning to ‘look at the market’, and continue to provide companies like Sony and Nokia with the right equipment.
Logitech was showing how wireless they were. Their newest remote control could help everyone with infrared products in their house. It was easy to switch from PC to television, but infrared connected air-conditioning was also controllable with this simple remote…
Day one at CeBIT was weird, wireless, connected and definitely not pointed at the high definition format war. What day two will bring is still unknown, but it will definitely bring video reportage from day one.
Just for the record, in my opinion and based on past experience working closely with several of the folks at BENQ, they have some great ideas and hopes. But for the most part, the product coming out of BENQ "sucks canal water".
Send your reviews of CeBIT to askme@myviewis.com
Call me Dan
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